In the 1950s, clothes that were “ready to wear” or “prêt-à-porter” became popular. The designer Pierre Cardin came up with the name so that fashion would become more popular and clothes could reach a wider audience.
Unlike haute couture, which is tailored and more unique, ready-to-wear clothing, is mass-produced on a large scale and comes in sizes ranging from extra small to extra large. This is done to make production easier and save money.
But just because it’s cheaper doesn’t mean it’s of lower quality. In fact, Chanel, Prada, Gucci, and many other well-known names are among prêt-à-most porter’s well-known brands.
Did you know this term from the fashion world?
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