Pantone has identified the hue that will rule the world in 2023: Viva Magenta. In the following months, this tone will set trends in design, decoration, beauty, and fashion.
It is a crimson-purple blend, “an unconventional tone for an unconventional moment,” according to the manufacturer of the color chart. Change, innovation, and regeneration are all expressed.
The crimson of cochineals, “one of the most gorgeous and bright dyes ever known,” inspired Viva Magenta.
This color is PANTONE 18-1750, and the company presented it as a symbol of vitality, power, and strength.
Do you like this shade? How would you wear it?
Source: Backstory Contents
